In late winter to early spring, cut out any dead, damaged or diseased stems first. Then you are left with healthy strong stems.
Cut back the strongest stems to 10-15cm (4-6in) above ground where last year's growth began. Shorten less vigorous shoots approximately 5-10cm (2-4in) from the base, with two-four buds on each shoot. Always prune to just above a healthy, outward facing bud with sharp, clean secatures. Remove weak and spindly shoots (less than 'pencil thickness').
For renewal, cut back one-third of the oldest stems almost to the base in the first year. In subsequent years remove a further one-third each year.